None of this would have been possible without our team’s hard work or Microsoft’s extraordinary partnership. This will become available sometime in 2023 and eventually be reported through Nielsen ONE Ads.īasic with Ads will launch just six months after we first announced the option of a lower priced ads plan. Verification Tools : We have partnerships with DoubleVerify and Integral Ad Science to verify the viewability and traffic validity of our ads starting in Q1 2023.Īudience Measurement: To enable advertisers to understand how Netflix can reach their target audience, Nielsen will use its Digital Ad Ratings (DAR) in the U.S. Advertisers will also be able to prevent their ads from appearing on content that might be inconsistent with their brand (e.g. Starting in November, signing up will be easy - visit, and register with your email, date of birth, and gender to get started.īasic with Ads also represents an exciting opportunity for advertisers - the chance to reach a diverse audience, including younger viewers who increasingly don’t watch linear TV, in a premium environment with a seamless, high-resolution ads experience.Īd Format : At launch, ads will be 15 or 30 seconds in length, which will play before and during shows and films.Īdvertiser Controls : To help advertisers reach the right audience - and ensure our ads are more relevant for consumers - we’ll offer broad targeting capabilities by country and genre (e.g. In short, Basic with Ads is everything people love about Netflix, at a lower price, with a few ads in-between. What’s different : Video quality up to 720p/HD (now for both our Basic with Ads and Basic plans) average of 4 to 5 minutes of ads per hour a limited number of movies and TV shows won't be available due to licensing restrictions, which we’re working on no ability to download titles. What stays the same : A wide variety of great TV shows and movies personalized viewing experience available on a wide range of TV and mobile devices change or cancel your plan at any time. Basic with Ads complements our existing ad-free Basic, Standard and Premium plans.īasic with Ads offers all the features people expect from Netflix’s Basic plan, with a few differences: Unmissable entertainment at unbeatable value : Basic with Ads will cost just $6.99 a month in the US and launch on November 3 at 9 am PT.Īvailable in 12 countries : Basic with Ads will be available in Australia, Brazil, Canada, France, Germany, Italy, Japan, Korea, Mexico, Spain, the UK and the US.Ī plan for every fan : Our current plans and members will not be impacted. We’re excited to launch Basic with Ads - Netflix’s lower priced ad-supported plan - in November.
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